In Well Link Insurance, we believe reassurance is a cornerstone of life. Protected by customised and diversified insurance solutions with excellent value, customers can rest assured to pursue their aspirations with continuous support from Well Link Insurance.

At the end of August 2016, Hong Kong-based Well Link Insurance Group Holdings Limited (‘Well Link Insurance Group’) acquired Direct Asia Insurance (Hong Kong) Limited and renamed it as Well Link General Insurance Company Limited in June 2017.

In April 2019, Well Link Life Insurance Company Limited (‘Well Link Life’), a wholly-owned subsidiary of Well Link Insurance Group, was approved by the Hong Kong Insurance Authority to operate long-term insurance business in Hong Kong.

Leveraging Well Link Insurance Group’s capabilities and expertise, we are committed to diversify our insurance offerings for providing more comprehensive and meticulous protection.

Well Link Life Insurance Company Limited (‘Well Link Life’) was authorized by the Hong Kong Insurance Authority to operate life insurance business in Hong Kong. As a life insurance company deeply roots in Hong Kong, Well Link Life is excited to contribute to the economic and social well-being of this vibrant international city and global financial centre. Drawing on our deep understanding of the social context and dynamics of Hong Kong as well as on our knowledge of the needs and concerns of the local community, we will actively explore the development of more innovative life insurance and savings plans for today's evolving market and tomorrow's expectations.  We will combine quality service and advanced technology to strengthen our sales process and after-sales services to bring a better and more enjoyable life to customers.

Well Link General Insurance Company Limited (‘Well Link Insurance’) was formerly Direct Asia (Hong Kong) Limited (‘Direct Asia’), a company which provides general insurance products and services.  Well Link Insurance Group acquired Direct Asia in August 2016 and renamed it Well Link General Insurance Company Limited in June 2017. Today, Well Link Insurance provides high quality, convenient, innovative and comprehensive insurance solutions to both personal and commercial customers in Hong Kong.